We take toys to market.
A.W.E.CO. is the Vicenza trading house that represents toy and baby-care brands in 30 markets across Europe and Central Asia. Sales, logistics, certification and the television campaign, under one exclusive agreement.
- Founded
- 1978
- Brands
- 35
- Markets
- 30
- TV spots
- 99
From first sample to shop shelf.
Our job is to turn a product into a commercial success. We work side by side with the brand at every stage, from the right packaging and the correct price point through to the market launch.
The time between presenting a new product and seeing it on the shelf keeps getting shorter. It takes flexibility, advanced logistics and a working knowledge of every sales channel, which is what we are built for.
Position the line
Before a product travels, we help get it ready for the shelf it is going to: packaging developed for the market, and a price point defined to fit it.
Clear the paperwork
Customs procedures, import licences and product certification are handled in-house, so a launch is never left waiting on a document.
Sell it in
We act as your exclusive sales representative, placing the line with the retailers, importers and distributors that specialise in toys and baby care.
Put it on television
We co-invest in TV campaigns behind the lines we carry, so buyers stock products that children already ask for by name.
Who we work with.
We sit between the people who make toys and the people who sell them, and we answer to both.
Brands and manufacturers
International houses, small and medium-sized makers and start-ups that want their line sold properly beyond their home market.
- One exclusive agreement, one point of contact
- Packaging, price point and launch planned together
- Television behind the launch
Retailers, importers and distributors
Specialists in the toy and baby-care channels who want recognised brands, with a supplier that stands behind them.
- 35 brands through one relationship
- Certified product, with the paperwork done
- Lines with TV campaigns already behind them
The houses we represent
Each one carried under its own exclusive agreement.
- Crayola · A1 Toys
- Red Toolbox
- Dodo
Thirty markets, from Lisbon to Almaty.
Three sales regions, run from one office in Vicenza. Eastern Europe is where we started, as those markets opened in the early 1990s. Today the network runs from the Atlantic to Central Asia.
Western Europe
Italy, France, Benelux, Spain, Portugal, Germany, Austria, Switzerland, Greece, Turkey
Central Europe
Hungary, Czech Republic, Slovakia, Romania, Bulgaria, Slovenia, Croatia, Bosnia & Herzegovina, Serbia & Montenegro, Albania & North Macedonia
Eastern Europe & CIS
Poland, Estonia, Latvia, Lithuania, Ukraine, Moldova, Belarus, Russian Federation, Kazakhstan, Azerbaijan
Launched on television.
Television is part of how we launch a line. These are the 99 commercials we have put on air for the brands we represent, from 2018 to this season. Choose one to watch.
Showing 10 of 99 spots. See them all on YouTube
A family company since 1978.
“Our objective is to consolidate our position as a true strategic partner and co-creator of success for companies operating in the toy industry.”
- 1978Founded in Vicenza as an import-export company for Made in Italy products.
- 1990Becomes a limited company and turns exclusively to toys.
- 1992Eastern Europe opens up and becomes our first export territory.
- 1994Roberto Cavalli joins the company.
- 1998Roberto becomes sole director, the role he holds today.
- Today35 brands in 30 markets, across toys and baby care.
Tell us about your line, or your shelf.
Whether you make toys or sell them, a short note is enough to start. We reply within two working days.
- Visit
- Via C. Scarpa 140
36100 Vicenza (VI), Italy - Call
- +39 0444 301233
- Write
- info@aweco.net
Grazie. Your enquiry is on its way to Vicenza.
We reply within two working days.
Demo form: submissions are wired to your inbox or CRM at launch.